Visit：2080   Date：2019-04-19

The outdoor advertising market is becoming more and more standardized, and the potential market for LED outdoor screens has been further explored, bringing new business opportunities for the development of LED displays. In 2019, the outdoor LED display field will usher in another explosion year. In the face of such a huge Red Sea market, LED display manufacturers should firmly seize the opportunity and occupy an important position in the outdoor market.

With the advent of the digital age, the living space of traditional media has been weakened, and the position of TV as the industry leader has been surpassed, and the paper media has been transformed to find a way out. Compared with the decline of traditional media business, the story of outdoor advertising is quite different. It is widely used in the scenes we live in, and the form is more diverse. The interaction between brands and consumers is changing subtly.

LED display has been developed in the outdoor advertising market for more than ten years. Due to the large area of LED outdoor screen, the visual effect is shocking. It is more attractive to the public than billboards and other products. It is a new combination of media and high technology. At the same time, as the commercial value is increasing year by year, LED outdoor display not only carries the effective communication of brand logo, name and culture, but also shoulders the important mission of displaying the image of the city. Today, the outdoor advertising LED display has become a must. The darling of outdoor media.

2018 is the ninth year of continued growth in global advertising revenue, with *the “traditional” media category with moderate growth being outdoor advertising. According to the data, the NAR of global outdoor advertising is expected to grow by 4.6% in 2018, reaching $34 billion. The global outdoor advertising market is expected to reach $50.7 billion in 2020. From the above data, we can see that the outdoor advertising market has huge development space, and LED display as a new trend of outdoor advertising media in the 21st century, the future market prospects are immeasurable. It is expected that by 2021, the scale of China's outdoor LED display will reach 157. Billions of dollars will grow at a compound annual rate of 15.9%.

It can be seen that the outdoor LED display market has developed rapidly and has occupied half of the entire LED display market. In the increasingly fierce market competition, the outdoor advertising market has become a hot market for many LED display manufacturers. . Some insiders predict that the market size of outdoor LED displays will reach 100 billion in the future. This assertion is like thunder and thunder. It is both exciting and tense. Undoubtedly, the outdoor advertising market must become an LED display in 2019. Screen manufacturers' key Nugget market.

Of course, in addition to the growth of market capacity, the promulgation of relevant favorable policies has also contributed to the LED display manufacturers in the outdoor advertising market. For example, in the 2018 Shanghai Expo, the leaders repeatedly stressed the need to accelerate the “Belt and Road” economic and trade cooperation. This will effectively bring new opportunities for overseas development to the outdoor LED display industry. Especially for small and medium-sized enterprises in a passive state, Southeast Asia, Central Asia and other markets have smaller capacity and lower level of development, which is a potential market worthy of “deep digging”. Under the high saturation of the domestic market, outdoor LED display manufacturers must seek new markets to survive and develop, and at this time, “One Belt and One Road” is “protecting” these companies to help them develop overseas markets.

However, in the rapid development of outdoor LED displays, the unfavorable factors such as clumps, light pollution and loud noise of outdoor LED advertising screens have negatively affected urban management and even affected residents' daily life. For example, in 2018, the LED advertising screen in Chongqing's commercial district was seriously affected by the rest of the night due to the operation of the LED advertising screen. The residents had no choice but to sue the advertising operators to court. There are countless such cases. In order to standardize the running time of LED display and product brightness, on October 1, 2018, China officially promulgated the "Evaluation Requirements for LED Display Interference Light", which made the classification and evaluation requirements for nighttime interference light of LED display screen. Clearly defined.

The promulgation of the New Deal undoubtedly pointed out the way for outdoor LED display manufacturers, but at the same time, it also proposed higher technical requirements. In order to further standardize the healthy development of outdoor LED advertising screens in China, China's outdoor LED advertising screen manufacturers should pay more attention to the improvement in the technical field, and strive to use various "high-precision" technologies to make the outdoor field enter the high-end commercial market.

From the perspective of the entire outdoor LED display market, LED outdoor screens need to be further improved, and the technology and talents need to be strengthened. The market scale will continue to expand, and the price of LED displays needs to be strengthened. In the future, with the further improvement of outdoor products, LED outdoor screens can be integrated with the city, which will not only damage the city's appearance, but also add urban charm and inject great vitality into the city. Burj Khalifa is a typical case. The huge area of LED display covering the tower has become a symbol of the city and creates great commercial value for Dubai.

    Digital outdoor advertising has already accounted for 22% of the market in some countries such as the UK, and by 2021, the global market share is expected to grow to 24%. According to CTR's latest advertising spending statistics, China's outdoor advertising spending reached 13.675 billion yuan in the first half of the year, up 23% year-on-year, ahead of the media such as TV, newspapers and magazines. China has become a major manufacturing and application country for LED display applications and is moving towards a technological power. At the same time, China's LED display application companies have created a number of outstanding enterprises. As the leader of global transparent display, Yanpin Optoelectronics develops new products to lead the market. Transparent LED display application industry has long attached importance to independent innovation and development, and constantly develop new products to lead the market.