Visit：2080   Date：2019-04-19

In the process of enterprise growth, there are many problems that are easily overlooked, and some are even “common sense mistakes”. If you are not careful, you will bring the enterprise into an irreversible abyss... So what are the common-sense mistakes? "How can LED display manufacturers avoid this "error"? Let's take a look.

Don't want to spend a lot of effort to recruit key talents

Imagine a new, responsible business with a new, challenging business. If you are a CEO, would you promote one from the existing capable cadres, or recruit a person with similar experience from the market?

In the past few years, most companies have chosen the former. Why? Because it is easy to do so. But the end result is often unsatisfactory. Teams often need to waste a lot of time and take a lot of detours in order to finally get in the right direction. The reason is that in the unfamiliar areas, we often underestimate the difficulty of making, and overestimate the speed of learning.

Not paying attention to competitor

Amazon's founder Bezos said half-jokingly on many occasions: "Don't pay attention to your competitors, because they don't give you money." WeChat founder Zhang Xiaolong also said: "The reason we will fall behind may be because Don't understand users, not because we don't know competitors."

It sounds especially reasonable, right? But the fact that understanding competitors is actually a very good way to understand users. Without paying attention to competitors, it is actually an ostrich mentality that closes itself and feels good about itself.

What users like and need, they don't necessarily have the opportunity to tell you with their own mouths. However, they will "vote" with their own money and time. If the market performance of a competing product is good, it shows that it is more in line with the needs of users in some aspects.

After paying attention to and understanding the competitors, the primary method is: copying. The advanced approach is to gain insight into the needs of users behind the product and find better solutions that fit into their products.

What Bezos did not tell us was that his company had a "competitive intelligence". Their main job is to buy a large number of goods on other e-commerce websites, evaluate their various services, and then report to Bezos.

Do not believe in management

This is especially ridiculous, but it is really a real thing. What does a person who thinks management is not important will make the company look like? The answer is a mess. First of all, the leadership will be arrogant about all the things that are not good, and even the various implementation details. When the company has few people, the problem is not serious. When the company went on a few hundred people, the problem immediately came out: because the leader can manage anything, so many responsible people lack complete decision-making power for the business. Without power, responsibility is blurred. What's more, after a long time, everyone doesn't take things as their own thing, only treat things as "the boss's thing."

Secondly, when selecting key person in charge, we do not value management experience and only value professional competence. The result is often the person in charge of the selection, often tired and half dead, but the overall output of the team is completely impossible. Bringing a team really needs experience. There is a difference between professional ability and team ability. The former is an understanding of things, and the latter requires understanding of people. It is not the same thing.

Finally, refuse to conduct performance appraisal and rank evaluation in the company. To be clear, employees need feedback from the company and they need predictable, rhythmic growth feedback. Especially after the company has grown to a certain scale, a sound and reasonable performance appraisal system is a must.

Management is a very complicated science. If you don't have enough experience, don't just innovate, or you can easily make yourself "common sense mistakes."